At CES 2018, AMD Launches a Serious Offensive on the Laptop Market

At CES 2018, AMD launches a serious offensive on the laptop market

‪‪Advanced Micro Devices‬, ‪Kaby Lake‬, ‪Next Unit of Computing‬, ‪AMD Vega‬, ‪Intel Core i7

AMD intends to wear its colors on the laptops of 2018. At CES, the manufacturer has clarified its strategy.

"2018 will be the first year you will see as many laptops available on the market with AMD processors," we are told from the outset, as we begin a tour of the brand's new products. And it is true that it makes us a little to see so many laptops on which are glued the AMD logos, instead of the traditional Intel Inside that we know by heart.



And this is only fair: in 2017, AMD processors from the Ryzen range have proven their performance on desktops - so we expect a lot of variations Ryzen Mobile. Especially since the manufacturer has a particularly interesting strategy for the coming year, leaving Intel and Nvidia, the very high-end and computers for players. So we find ourselves with AMD Ryzen Mobile in two product categories: ultrabooks designed for the general public and costing between just under € 500 and about € 1,000 and professional computers, sold in large numbers to businesses and SMEs .

‪‪Advanced Micro Devices‬, ‪Kaby Lake‬, ‪Next Unit of Computing‬, ‪AMD Vega‬, ‪Intel Core i7

To conquer the first sector, AMD has the ability to show that prestigious partners trust it, from Lenovo to HP via Asus, Acer or Dell. All of these brands will offer variations of their flagship computers (such as the x360 for HP or the Dell Inspiron) with AMD Ryzen Mobile processors. The small Ryzen 3 mobile 2300U, with its 4 cores and 4 threads clocked up to 3.4 Ghz should be talked about insofar as it will be able to propel entry-level models particularly at home in all office and multimedia tasks.

On the professional side, AMD declines its Ryzen Pro range into 3 models, 7, 5 and 3 and intends to offer businesses and SMEs a solution that is robust, versatile and secure to equip computer parks. All the models mentioned will share the same guarantees and services that are essential for companies. For example, we are thinking of the open standard DASH for fleet management that will be integrated into all processors, from the entry-level to the high-end, or the 36-month extended warranty. AMD also welcomes the accessibility of these technologies on their entry-level model, when Intel reserves its vPro solutions for Core i5 and i7 processors and has not yet deployed them on the 8th generation Core i processors.

It is therefore a confident AMD found in the corridors of the Venetian, with products just waiting to prove themselves and a commercial strategy that does not tease the competition in the race for power. And it may be a good idea to restore your health and reimpose a brand: we forget too often, when we have our eyes riveted to the high-end, that the little versatile computers and inexpensive are the real levers of the democratization of computers. AMD has no interest in letting his luck pass.

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