Apple Music: Jimmy Iovine Could Leave the Band by mid-2018
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| Jimmy Iovine, Apple Music, Beats Electronics, Dr. Dre |
Jimmy Iovine could drop Apple Music's orders in August, after putting the streaming music platform into orbit.
Jimmy Iovine, in charge of developing the Apple Music streaming platform, is expected to leave the Apple group by mid-2018.
Billboard evokes a departure of the famous American producer of 64 years in August.
At this time, it should receive a final financial contribution related to the repurchase of Beats by Apple (which goes back to May 2014) for an amount of three billion dollars.
By starting his career in music studios in the 70s, Jimmy Iovine gradually developed his talents as a producer.
By helping to materialize more than 250 albums and working with stars like Bruce Springsteen or Patti Smith for the rock section but also Snoop Doggy Dog and Tupac Shakur for the rap component.
A last style of music he learned all the codes through the Interscope label set in the 1990s.
Beats ... A name that still resonates in music in the digital age. In 2008, Jimmy Iovine founded this company with another American rapper: Dr. Dre.
Initially, Beats had vocation to sell helmets, headphones and speakers. Then the business expands to streaming with the acquisition of the MOG music platform, which will become the Beats Music pay service. A base that will serve as a launch pad for Apple Music.
Manager and ambassador of music on behalf of Apple, Jimmy Iovine has contributed to the rise of Apple Music which now claims 30 million paid subscribers since its launch in June 2015. The platform is still challenger against Spotify which aims the Stock Exchange.
Manage the post-Iovine
It is necessary to go back to 2003 to find the first links of the interested party with Apple. Jimmy Iovine met for the first time Steve Jobs, the co-founder of Apple, and Eddy Cue, in charge at the time of iTunes and iPods (now in charge of business services).
But relations between Jimmy Iovine and Eddy Cue have since deteriorated, according to Les Echos in an article of the day.
How to manage the departure of this charismatic manager (if it is confirmed)? The group led by Tim Cook has made Apple Music a key service in its overall strategy of services and content in the entertainment world.
The platform is natively integrated into iOS and will be a key element in the HomePod, the connected speaker with Siri voice recognition technology that Apple plans to launch later this year.
Another proof of Cupertino's interest in music is the recent acquisition of Shazam, the popular app that allows people to identify songs, TV shows, movies and advertising in the UK. space of a few seconds.
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